Our special and exclusive concept invites for a new way of doing fashion. We design and create standalone pieces and launch them as a single Affêre. All with their own story, personality and production.
And all made in our European Ateliers.
Every drop consists of one piece in several colors or variants. This drastically limits the risk of overproduction and oversampling. We don’t design collections and certainly don’t follow the standard production cycle. We believe it is our duty to educate because sharing knowledge contributes to a better world and future.
We have a long term vision that has to be shared and more importantly passed on. So besides creating elegant exclusive items, below some fashion background, followed by what we do and stand for.
No Fast Fashion
The fashion (how you know it), works mostly with two seasons and different drops. Every season (spring/summer and autumn/winter) a clothing brand does its research and creates and releases a new collection.
As you can imagine this way of doing business is very fast, meaning hasty and rushed, as collections consist of many pieces in many colors and only mostly sell out during massive sales. Therefore the term; fast fashion. Of course this way of operating comes with enormous downsides and a massive global overproduction is only one of them.
The bulk production causes lower quality products. This in turn causes shorter lifespan of items, meaning people throw away their cotton and will buy new stuff sooner. Another way how you might have noticed this fast fashion industry is the massive amount of sales. The 'old' collection is still available, but the 'new' collection is already there.
Ready to be pushed through the throats of the consumers. All for profit maximisation. And the worst part of it all you wonder? This cycle repeats itself over and over again.
As you can imagine, that's not what we do.
When you start a new fashion brand, an open-minded concept that stands for a new generation, then that's simply not the way you want and should do business.
So what do we do?
We just drop one piece at a time in several colors and do this with a 'planet first' mindset from process to product. Resulting in a single sampling and production process, which massively decreases our footprint and doesn't ask for necessary sales to compensate for overproductions.